PRODUCED IN SEP 2014 for PORTAL TAG IT with Frederico Félix.


TAGIT is a digital magazine from Recife, Brazil. It  includes themes such as fashion, culture, gastronomy, architecture and lifestyle.

The website was restructured to increase hits and conversion rates. The new structure was created considering platform limitations (wordpress multisite), data from Google Analytics and heatmap tools.


My work was to redesign the information architecture, workflows and create the mobile version in a wireframe level, while Frederico worked mainly on the visual design and motion for those areas.

The wireframes were produced using Axure and visualised using InVision.